The short version

Your membership is a monthly subscription that unlocks the CuppaPug app: pug profiles, the rescue tracker, community, perks, and (on Premium) livestreams. Billing happens with Square, you can cancel any time and keep access until the end of your paid month, and we ask everyone to be kind. Members need to be 16 or over.

Your membership

CuppaPug offers three monthly tiers — Basic, Standard, and Premium — in the United Kingdom and the United States. The price for each tier is shown when you join on our website, in your local currency. Memberships are set up on our website and paid through Square, our payment partner. We never see or store your card details; you manage your card, plan changes, and cancellation through the links on the manage membership page.

You must be 16 or older to hold a membership and use the app.

Billing, cancelling, and payment hiccups

• Monthly renewal. Your membership renews each month until you cancel. Square confirms the exact billing moment.
• Cancelling. Cancel whenever you like. You keep full access until the end of the period you have already paid for, and the door stays open if you want to rejoin later.
• Failed payments. If a renewal payment does not go through, app access pauses until the payment is sorted — update your card and everything springs back. We never charge you extra for a failed payment.
• Price changes. If a tier price changes, we will tell you in advance and the new price only applies from your next renewal.

Your account

Your login is yours: please do not share it, and tell us if you think someone else has used it. Sign-in is handled by Clerk. We may suspend an account to protect the community, our staff, the pugs, or the service itself — if that ever happens to you, we will tell you why and how to put it right wherever we reasonably can.

Being kind in the community

The community exists for warm, pug-shaped chat. New posts are reviewed by our team before they appear widely. Established members’ comments normally appear right away, while early, link-bearing, or screened comments may stay in review. Members can report anything that feels off. Please do not post anything hateful, harassing, sexual, threatening, spammy, or unsafe (including risky animal-care advice), and do not share other people’s private information. We may hide or remove content that breaks these rules, and repeated or serious behaviour can lead to suspension. There are no private messages in the app, so nobody can take a dispute behind closed doors. Read the warm, plain language version in our community guidelines.

What you share with us

Photos, posts, and comments you share stay yours. By sharing them in the app you give CuppaPug permission to show them to other members within the app (that is what makes the community work). We will not use your content in marketing outside the app without asking you first. You can remove your own content, and deleting your account removes or anonymises it as described in the privacy policy. Please only share photos you took yourself or have permission to share.

Photos at the cafe

Our staff take photos and videos at the cafes for the app and our channels, and cafe visitors may incidentally appear in them. We will ask before featuring you recognisably and prominently, and you can opt out by telling staff at the cafe or emailing hello@cuppapug.com — see the privacy policy for the full picture.

Perks, visits, and livestreams

• Discounts and perksare for your own use at our cafes, tied to your tier and region, and each perk’s own dates and conditions apply.
• Cafe visits are booked through our booking system as usual — the app is not a booking service, and membership does not guarantee a table.
• Livestreams (Premium) are for members to watch personally. Please do not record, rebroadcast, or share streams outside the app.

Our content

The app, its design, and the photos and videos our team creates belong to CuppaPug. Enjoy them in the app and please do not scrape, copy, or republish them elsewhere without asking us.

The honest legal bits

We work hard to keep the app cosy and reliable, but we cannot promise it will never have downtime, bugs, or a livestream where the camera mostly shows a sleeping pug. The app is provided as-is to the extent the law allows. Nothing in these terms takes away rights you are entitled to by law — including your statutory consumer rights in the UK — and nothing in them excludes liability that cannot legally be excluded.

If you are in the UK, these terms are governed by the law of England and Wales. If you are in the USA, they are governed by the law of the state where you live. (This clause is a draft and will be confirmed with counsel before launch.)

Changes and contact

If we make a meaningful change to these terms, we will tell you in the app before it takes effect, and the date at the top will change. Questions, wobbles, or anything that does not look right: email hello@cuppapug.com and a human will sort it out with you.

These terms are offered by:

• Legal entity: [OWNER: legal entity name]
• Company number:[OWNER: company number or “not applicable”]
• Registered office: [OWNER: registered office address]
• ICO registration: [OWNER: ICO registration number or confirmed exemption]

Where membership data is processed outside the UK, the transfer safeguard is [OWNER: counsel-confirmed UK/US transfer mechanism].